Meet Isaac reframed 100-year-old Polar Puffs & Cakes for younger audiences through storytelling-led content, lifting Facebook reach 15.6X in three months. 

Challenge

Polar Puffs & Cakes needed to shift perception beyond its established Gen X and older base and build genuine relevance with younger audiences, without losing the heritage that built it.

Insight

Connecting with younger audiences as an F&B brand is hard in a saturated feed of trendjacking and KOL marketing. So instead of treating 100 years of heritage as a hurdle, we turned it into a hook.

Approach

Meet Isaac shifted the brand to a storytelling-led social presence, mining archives, stories and memories with the client, then rebuilding the feed for a younger audience:

• Creative approach: new complementary colours and personified classic products gave the feed energy and a stronger consumer connection.
• Content gameplan: a balance of product, lifestyle, tactical and brand content planned around campaigns and launches, amplified with media planning and buying.
• The human element: real, everyday moments in offices, public spaces and in-store, so content felt authentic rather than staged.