Meet Isaac drove awareness and trial for F&N’s new Sparkling Zero range among younger audiences with a playful “Pop, Sip, Repeat” pop-up activation.

Challenge

F&N wanted to grow awareness and trial for its new Sparkling Zero series among younger audiences: introduce the zero-sugar, zero-calorie formulation and refreshed packaging, spotlight the Korean Peach flavour, and show how the range fits a lifestyle that balances taste and health.

Insight

Millennials and Gen Z want beverages that are both indulgent and aligned with their values, a drink that feels good and fits an active life. For them, healthy indulgence is a non-negotiable, not a compromise.

Approach

Anchored in “Pop, Sip, Repeat,” Meet Isaac turned grocery shopping into a joyful discovery. A pop-up in a busy north-east heartland mall in Singapore brought the idea to life:

• Sampling stations that let consumers taste the range and the new Korean Peach flavour.
• Simple, rewarding interactive games that echoed the brand’s playful personality.
• Visual storytelling of the key differentiators: zero sugar, zero calories and the vibrant new look.

Outcome

The activation brought Sparkling Zero Korean Peach to life through interactive gameplay and an Instagram-worthy booth, successfully engaging Gen Z while showcasing the drink as a flavourful, zero-sugar choice for health-conscious consumers.