Meet Isaac partnered 1664 with artist WALALA to turn a premium lager into a collectable lifestyle brand for younger, design-conscious audiences.

Challenge

Known as a premium wheat beer, 1664 wanted to evolve its brand image and build stronger relevance with younger audiences through fashion, design and culture.

Insight

People do not just buy products, they buy self-expression. Limited-edition artist collaborations turn brand love into something worth collecting, moments people want to own, share and talk about.

Approach

Meet Isaac partnered 1664 with internationally renowned artist WALALA to reimagine its French identity as a vibrant lifestyle experience. Rather than simply dropping merchandise, we made every touchpoint an extension of the collaboration, across four pillars:

• Culture through collaboration: WALALA brought bold colour, contemporary design and artistic credibility, connecting 1664 with audiences beyond the beer category.
• Collectability and exclusivity: a curated, limited-edition range turned purchase into participation and lifted perceived value.
• Integrated consumer journey: social content, promotional mechanics and retail worked as one, guiding consumers from discovery to participation.
• Premium lifestyle storytelling: creative balanced 1664’s French heritage with WALALA’s energy for an aspirational, highly shareable identity across channels.

Outcome

It repositioned 1664 from a premium beverage into a cultural lifestyle experience, driving desirability and conversation well beyond the point of purchase.