Meet Isaac consolidated JUMBO Group’s fragmented sub-brand pages into one content architecture, growing Facebook followers 75%. 

Challenge

JUMBO Group needed to consolidate a fragmented sub-brand presence into a single, cohesive content architecture that could drive consistent recall, unified engagement and measurable performance.

Insight

In a crowded F&B landscape, brand fragmentation quietly kills engagement. Multiple sub-brand pages with inconsistent voices scatter attention. For a heritage brand like JUMBO, the opportunity was a unified system that let its authority speak as one.

Approach

Meet Isaac led the end-to-end restructure, from auditing sub-brand accounts to designing the architecture, governance and community model. Anchored by a “Shared Dining Behaviour” idea, we moved JUMBO Group from siloed promotion to a coordinated content ecosystem:

• Architecture and hierarchy: a clear brand hierarchy gave each sub-brand a defined role, with consistent voice, positioning and visual language across touchpoints.
• Content and community: formats redesigned around shared dining rituals, with occasion-based hooks, participation-led prompts and one unified calendar.

Outcome

The unified architecture repositioned JUMBO Group from a collection of fragmented promotions into a coordinated dining platform built to scale.