Scope - Digital / Social / GAMIFICATION
Crystal Jade, one of the most recognised restaurant chains in Asia, has over 100 outlets across 25 major cities across Asia Pacific and the United States to date.
The Singapore-based Chinese culinary group was first established in Singapore in 1991, dishing out Cantonese fine-dining cuisine. Since then, it has expanded its repertoire to include Teochew, Shanghainese, and Hong Kong cuisine, and several mid-priced restaurants, casual dining outlets, and bakeries.
Meet Isaac was appointed as their Digital and Social Media Agency on Record since 2019 to oversee their digital and social media strategy across Facebook, Instagram and Tik Tok. The team is also responsible for driving paid media during key festive campaigns such as Chinese New Year, Dumpling Festival and Mooncake Festival.
SOCIAL MEDIA CONTENT
Meet Xiao-Long, our very own Crystal Jade Intern who’s responsible for sharing updates about new dining concepts, dishes and latest promotions as part of our content engagement series that gives exclusive insights about Crystal Jade in a light-hearted manner.
Xiao-Long even had the opportunity to be featured in a special cook-off episode featuring Singapore’s Top Celebrity Couple – Christopher Lee and Fann Wong!