Starbucks Rewards: 10th Anniversary
Scope - Digital / Social
In this campaign, we celebrated 10 Years of a Stars-filled Journey for Starbucks Rewards. A campaign microsite was dedicated to house different first-ever activities for Starbucks.
We promoted the campaign highlights and member-exclusive merchandises through social content and in-store. Apart from that, we also drove engagement to the Campaign Microsite where members were finally able to personalise their very own digital Starbucks card with a customised avatar.
It was also a first for Starbucks Rewards to collaborate with local content publisher, SGAG to create an online game, Off Track!
Lastly, what is a birthday celebration without gifts? Rewards members were also able to spend to receive free birthday gift boxes.