Celebrating 1,000,000 moments

In this campaign, we celebrated brew-tiful moments of Starbucks Rewards hitting the One Million Members milestone.

The “One in a Million” concept aimed to drive the idea of unique individuals / valued customers sharing about their million goldens moments with Starbucks.

We wanted to zero in on those golden Star moments associated with Starbucks and create a seamless online to offline experience. Afterall, milestones are all about
celebrating the community.

Scope of work for this campaign includes a microsite development, data analytics, email marketing and push notifications, social media strategy as well as in-store collaterals and communications.