Celebrating 1,000,000 moments
Scope - DIGITAL / SOCIAL MEDIA / GAMIFICATION
In this campaign, we celebrated brew-tiful moments of Starbucks Rewards hitting the One Million Members milestone.
The “One in a Million” concept aimed to drive the idea of unique individuals / valued customers sharing about their million goldens moments with Starbucks.
We wanted to zero in on those golden Star moments associated with Starbucks and create a seamless online to offline experience. Afterall, milestones are all about
celebrating the community.
Scope of work for this campaign includes a microsite development, data analytics, email marketing and push notifications, social media strategy as well as in-store collaterals and communications.
Markies Awards 2020
Most Effective Use of Loyalty / CRM – GOLD
Most Effective Use of Social Media – SILVER
Most Creative – Customer Engagement – SILVER