In this third edition of Star Buddies, the client gave us a tough mission of aligning Starbucks new goal of becoming more environmentally friendly.
Through creative storytelling, we were able to create an O2O campaigns consisting of gamification microsite, digital loyalty card, EDMs & PNS creation as well as in-store collaterals.
The campaign not only incentivised loyal members but, also encouraged more Green members to Gold! ⭐
