A Stars-filled Journey with the Starbucks Star Buddies
Scope - DIGITAL / SOCIAL MEDIA / IN-STORE
With Starbucks Singapore, it’s always the close relationship they have with customers that we love.
For this campaign, we were able to build an immersive online-to-offline microsite based on a customer’s journey at Starbucks where they would start their journey by visiting Starbucks to complete missions, collect Stars and digital collectibles to redeem them for exclusive promotions and discounts.
View the digital journey here: