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For Levi’s 150th anniversary, we worked on a communications plan for the client—marrying our capabilities and expertise in CRM and loyalty to experiences and campaigns—to guide the activation plans for the region.
One of the notable recommendations is to introduce Members Week, to celebrate loyal fans giving them a chance to create their own memories with the brand.
Through this we created a series of campaign EDMs as well as a custom lock-up for Members Week.
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