Objective

Refresh Magiclean’s social media presence to evolve its brand narrative from a family-focused identity to one that resonates with younger audiences, including first-time homeowners and renters, aligning with Singapore’s growing trend of independent living.

Insight

With more young Singaporeans embracing homeownership or rental living, the demand for efficient home-care solutions has become essential. This presented an opportunity to position Magiclean as a trusted partner in maintaining a clean and organized home while complementing aspirational lifestyles.

Campaign Strategy and Creative Solution

This campaign showcases our agency’s expertise in crafting audience-driven strategies that deliver meaningful engagement and drive brand growth. Centered around the big idea “Work YOUR Magic, Let Magiclean Work LIKE Magic,” the campaign celebrated modern living by positioning Magiclean as a home-care solution that simplifies life. By highlighting how Magiclean transforms everyday cleaning into opportunities for fresh starts and self-expression, the campaign resonated strongly with younger, dynamic audiences.

The content strategy emphasized relatable storytelling, capturing key moments of homeownership and everyday cleaning successes. By integrating trending topics, the campaign remained relevant and engaged a wider audience. A refreshed visual identity, featuring clean, modern designs and playful, energetic elements, elevated Magiclean’s appeal to a new generation of homeowners and renters, aligning with their values and aspirations.

This campaign successfully boosted Magiclean’s social media presence, broadened its audience beyond traditional family demographics, and redefined the brand as a lifestyle companion for stylish, effortless living. It reflects the agency’s ability to blend creative storytelling, compelling visuals, and strategic insights to connect brands with diverse audiences and deliver impactful, measurable results.

Outcome

• Increased Engagement
  Significant growth in social media presence driven by relatable, trend-based content.
• Broadened Audience
  Expanded reach beyond traditional family demographics, connecting with younger homeowners and renters.
• Enhanced Brand Affinity
  Positioned Magiclean as a lifestyle-essential home-care partner for modern living.
• Cultural Relevance
  Reinforced Magiclean as the go-to solution for effortless home care, resonating with today’s dynamic home-living generation