Objective

The goal was to launch “Rollio,” a drum-shaped luggage that redefines traditional utility by blending cutting-edge functionality with fashion-forward design. Positioned as the ultimate accessory for urban adventurers, this campaign aimed to solidify American Tourister’s status as a leader in innovative luggage solutions, combining practicality with avant-garde style for modern travelers.

Insight

In the dynamic world of fashion and travel, consumers, particularly those such as trendsetters and urban explorers, demand products that not only serve practical purposes but also reflect their personal style. These consumers value distinctive products that enhance their lifestyle, making a statement in both functionality and aesthetic appeal.

Campaign Strategy and Creative Solution

This digital marketing and social media campaign showcases our ability to create global buzz and drive meaningful audience engagement. Leveraging platforms like Instagram, Facebook, and YouTube, we highlighted Rollio’s unique features through captivating visuals and compelling content, sparking significant online interaction. Built around the theme “Own the Roll,” the campaign positioned Rollio as a stylish, must-have travel accessory, combining sleek design with versatile functionality.

Through innovative creative strategies and seamless campaign management, we ensured consistent execution across regions, using the American Tourister Activation Direction Kit to translate digital strategies into engaging consumer experiences. By integrating physical and digital touchpoints, the campaign boosted brand visibility and created a cohesive journey for consumers. This effort underscores our expertise in delivering impactful, well-rounded marketing solutions that resonate with modern audiences and elevate brand presence.

Outcome

• High Engagement: Combined digital marketing and experiential events drove strong consumer interaction, enhancing familiarity and satisfaction with Rollio.
• Extensive Reach: The launch video exceeded 1 million views and gained widespread social media shares, significantly amplifying the campaign’s visibility.
• Global Market Success: Introduced in 13 markets, Rollio quickly gained popularity among young, style-conscious consumers, cementing its position as a leader in innovative luggage solutions.
• Brand Strength: Reinforced American Tourister’s reputation as a forward-thinking, fashion-savvy brand connecting with mobile, trend-driven audiences.