Don’t Sabo – Your CNY Social Responsibility Platform

DontSabo.com was an agency initiative that was conceptualised over a lunch topic on how we’re handling visitations by our relatives during CNY and within three weeks – a campaign was developed that comes with a microsite containing a dummy’s guide to celebrating CNY responsibly in the midst of the COVID-19 pandemic, along with the restrictions.

The hero feature of the microsite was the CSR Booking Platform, where users were able to create a ‘visiting calendar’ to efficiently schedule guests for all 15 days of CNY in a safe and socially responsible manner.

The microsite was also a one-stop shop that provided entertaining and helpful resources such as a lucky number generator, an e-angbao guide, an AR filter game, alternative Spotify playlists, Whatsapp and Telegram stickers, and videos. The microsite was built with our in-house capabilities.