Bvlgari Parfums – Allegra

Introducing Allegra, Bvlgari’s latest product with a personalised touch, this campaign saw us engaging with new and old customers where they were able to identify the scent that best suited their lifestyle through a quiz.

With the chosen scent, this allowed for us to refine the current customer data to identify the interest of customers, improving the quality of data collection.

Adding on to that, we also created an augmented reality experience at their closed-door event, where we brought users on a journey as they step into Rome to explore the inspiration behind every scent.