Objective

The Income Eco Run microsite was created to drive sign-ups, effectively communicate the event’s mission and vision, and amplify its presence among the general public. The primary goal was to highlight Income’s commitment to zero-waste efforts while fostering a sense of community around sustainability.

Insight

A visually engaging and user-friendly platform could not only attract participants but also inspire them to connect with the event’s sustainability mission. By personalizing the experience and integrating the core message of eco-consciousness, the microsite could encourage active participation and advocacy for a greener future.

Campaign Strategy and Solution

The microsite design was centered on creating an immersive and interactive experience. Users could personalize their journey by selecting their preferred running distance, while bold visuals and clear messaging seamlessly conveyed Income’s vision of transforming individuals into eco heroes. Website development focused on delivering a seamless, user-friendly interface to enhance the registration process and encourage exploration of the event’s mission and past achievements.

Social media management complemented the microsite by crafting relatable and engaging content that resonated with participants. Targeted ads and organic posts worked together to drive traffic to the microsite, ensuring maximum visibility and engagement across platforms.

Outcome

The microsite successfully increased sign-ups and strengthened community involvement in Income’s sustainability efforts. Amplified social media engagement, driven by relatable content and targeted ads, reached a wide audience and generated excitement around the Eco Run. Together, participants demonstrated that small, collective actions can lead to a significant impact, showcasing the transformative power of community-led sustainability initiatives.