The primary goal of this microsite for the Income Eco Run is to drive sign-ups and communicate the mission and vision to participants. As a unique one of a kind event, we incorporated interactive elements on our microsite to enhance engagement, allowing users to select their preferred running distance.
The site highlights Income’s commitment to zero waste efforts and showcases achievements from previous years. We also created fun and relatable social media content and run ads to drive traffic to this microsite.
