Meet Isaac positioned Connor’s Stout as a lifestyle staple for young male drinkers through always-on social content and event activations, beating engagement targets by up to 60%. 

Challenge

Connor’s needed to be more than a drink on the shelf. The goal was sustained presence through always-on monthly content, event coverage at GastroBeats and Connor’s activations, and ongoing education around the signature Connor’s Shake ritual.

Insight

For young male drinkers, a stout is social currency. They follow trends closely and expect brands to show up where the culture is happening, not talk from the sidelines.

Approach

Meet Isaac gave the brand a bold yet approachable personality, combining real-world presence with always-on content. We built content pillars across product, lifestyle, brand and community, established the Connor’s Shake as a signature ritual, and grounded everything in relatable moments like spontaneous gatherings and shared toasts so the brand felt genuine and shareable.