Meet Isaac built GEWR’s year-round social ecosystem from ground up, driving registrations, strengthening community engagement and bringing the event experience to life through social-life storytelling.
Challenge
Great Eastern Women’s Run (GEWR) wanted to strengthen its social media presence by growing an engaged year-round community while driving registrations across multiple race categories. As the event celebrated 20th anniversary in 2026, the brand also sought to refresh its creative direction and reinforce its position as Singapore’s leading all-women’s running event.
Insight
For runners, the experience extends far beyond race day. Authentic stories, shared milestones and community interactions inspire participation, deepen brand affinity and encourage more women to be part of the GEWR movement.
Approach
Meet Isaac was appointed as GEWR’s social media agency, building the brand’s content strategy, creative direction and community engagement framework from the ground up across Facebook and Instagram.
- Our approach included:
- Developing the end-to-end content strategy, content pillars, editorial calendar to engage audiences throughout the campaign lifecycle.
- Creating all social content and campaign assets, including registration creatives and digital banners to support participant acquisition.
- Managing community engagement through timely responses and conversations across social platforms.
- Delivering real-time social event coverage for fringe activities and Race Day to extend the event experience online.
- Leading the creative direction for GEWR’s 20th anniversary, including key visuals and anniversary video assets.
Outcome
The always-on social strategy strengthened GEWR’s digital community while supporting successful registration campaigns and sustained engagements throughout the year.
