As a Creative Strategist, you’ll be driving the success of our agency’s creative campaigns and ensuring the delivery of effective marketing solutions for our diverse range of clients. Your role involves crafting comprehensive strategies and intriguing stories that align with our clients’ business objectives, target audiences, and brand identity. Your ability to analyse market trends, consumer behaviour, and industry insights will be crucial in developing innovative and impactful ideas.
Responsibilities
- Generate insights and ideas across various social platforms such as TikTok, Instagram, YouTube, and Facebook.
- Craft compelling narratives and messaging frameworks using storytelling techniques to resonate with target audiences.
- Develop strategies for both social and physical campaigns in collaboration with clients.
- Take an entrepreneurial approach to campaigns, offering fresh and creative ideas beyond the brief.
- Collaborate closely with creatives and team members to bring concepts to life in an innovative environment.
- Support new business pitches by contributing content and communication approaches.
- Collaborate with project teams to devise disruptive strategies for account growth, including social media, digital campaigns, and branding.
- Enhance social media engagement and digital executions based on market trends and user behaviour, working closely with project teams.
- Utilize analytics and research to understand consumer needs and create content aligned with client business goals.
- Ensure brand strategy and narratives are reflected in the work, overseeing and executing strategies as needed.
Requirements
- Proven 2 to 3 years of experience in a creative or strategic role within an advertising agency, marketing firm, or related industry.
- In-depth knowledge of key social media and digital channels.
- Knowledge of developing marketing strategies for cross-content execution.
- Strong strategic thinking and problem-solving skills, with the ability to translate business objectives into creative solutions.
- Experience working with a team in conceptualizing and producing content.
- Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
- Proficiency in market research and analysis, with a keen understanding of consumer behaviour, industry trends, and competitive landscape.
- Strong research and analytical skills to inform content development.
- Ability to work collaboratively with cross-functional teams, including creative, account management, and clients.
If you think you’re the one we’re looking for, please send in your CV to info@meetisaac.sg to impress us!