We are looking for a Digital Marketing Specialist who can balance strong campaign management skills with client servicing responsibilities. You will play a dual role:
- Driving digital media strategy, execution, and optimisation across multiple platforms.
- Acting as the day-to-day contact for clients, ensuring clear communication, timely updates, and delivery of results.
This role is ideal for someone who enjoys both the hands-on management of campaigns and the relationship-building aspect of client servicing in a fast-paced agency environment.
Key Responsibilities
Client Servicing & Account Management
- Serve as the primary point of contact for assigned client accounts.
- Build and maintain strong client relationships through clear, consistent, and proactive communication.
- Understand client business goals, marketing needs, and KPIs to recommend appropriate digital strategies.
- Coordinate with internal teams (creative, content, design, media) to ensure timely campaign delivery.
- Prepare and present campaign reports, insights, and recommendations to clients.
- Manage client expectations, handle feedback, and provide solutions to challenges that arise.
Media Strategy and Planning
- Develop media strategies aligned with client objectives and target audiences.
- Conduct research and analysis to identify suitable digital media channels.
- Work with clients and internal teams to set campaign goals, KPIs, and budget allocations.
- Support the development of comprehensive media plans, including timelines and tactical recommendations.
Campaign Execution and Optimisation
- Set up and manage campaigns on Google Ads, Meta Ads Manager, TikTok Ads, and other platforms.
- Monitor campaign performance daily, ensuring budgets are optimised and KPIs are on track.
- Conduct A/B testing, audience targeting, and creative optimisation to maximise results.
- Analyse campaign data and provide actionable insights for continuous improvement.
Content Development and Coordination
- Collaborate with creative teams to ensure ad copies and visuals are compelling and aligned with objectives.
- Ensure consistency in branding and messaging across all client campaigns.
- Coordinate with content creators and partners for campaign assets or collaborations.
Budget Management and Reporting
- Track and manage client budgets, ensuring spend is within agreed allocations.
- Provide regular campaign performance reports, highlighting key metrics, learnings, and recommendations.
- Advise clients on new opportunities, trends, and innovations in the digital landscape.
Requirements
- Degree/Diploma in Marketing, Communications, Business, or related field.
- 2–3 years of experience in digital marketing and/or client servicing (agency experience strongly preferred).
- Strong understanding of digital advertising platforms (Google Ads, Meta Ads, TikTok Ads, display networks).
- Proficiency in analytics tools such as Google Analytics, Meta Business Suite, and reporting dashboards.
- Excellent client management and communication skills — able to translate technical performance into clear client-friendly updates.
- Highly organised, detail-oriented, and able to manage multiple accounts at once.
- Strong problem-solving skills with a proactive, solutions-first mindset.
Good to Have
- Certifications in Google Ads, Meta Blueprint, HubSpot, or similar.
- Familiarity with SEO/SEM, programmatic buying, or CRM/automation platforms.
- Experience in preparing and leading client presentations
If you think you’re the one we’re looking for, please send your CV to info@meetisaac.sg to impress us!