American Tourister
OWN THE ROLL
Campaign Strategy & Activation / Campaign Communication / Video

Introducing a first-of-its kind luggage that’s shaped like a drum. Meet Isaac pitched for the project to launch American Tourister’s newest product offering.

Titled “Own The Roll”, the MI team conceptualised the overall campaign creative, photoshoot directions, product lookbook and a launch video that was used by multiple countries.

The video was launched in September and garnered more than 1.1million views on social media.

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