The Importance of Brand Humanity in Times of Crisis

These are unprecedented times and the marketing landscape has changed drastically–social media is fast becoming the communication channel of choice for us to stay updated, entertained and connected. It is no surprise that brands are struggling to find their voices amidst the noise and clutter as more turn to social media to communicate.

In this new series, The Isaac Digest, an initiative brought to you by the people at Meet Isaac, we explore the importance of taking your conversations online, and what it means to create a shared journey with your consumers. We also take a look at how some brands have successfully and effectively portrayed brand humanity in these difficult times.

Through this guide, we hope that your brand will be able to navigate the constantly-evolving social media landscape with more ease.