Meet Isaac
Meet Isaac

21 July 2021

Reimagining The New Reality

By Isaac

With the effects of the global pandemic taking a toll on individuals and businesses, there’s no doubt many of us have been battling a crisis.

For many businesses, any decisions made during this difficult time will have lasting consequences and will be remembered by the customers. We certainly want that to be positive, marketing plans have to be well-executed through and through.

So how have businesses adapted to this new reality?
In this volume of MI Digest, we explore the following:

  • How different companies have innovated during the COVID-19 pandemic
  • A series of creative and organisational strategies that businesses can adopt during a crisis
  • Tips on making your social media strategy pandemic-proof

We have also prepared a worksheet as a helpful resource for you to refer to when adapting social media strategies for your brands. We are sure it’ll come in handy one day!


Some updates that you may have missed out on this September Instagram continues to spring new surprises and updates every now and then. Find out what’s new on the platform that you may not have known about. New and Improved Instagram Search  The Instagram algorithm has changed tremendously in the

As the market becomes increasingly saturated, customers are starting to expect more from brands, such as a personalised and authentic experience. One way that some brands are doing this, is by creating AI influencers who front campaigns and can be personified in any manner that is relatable to the audience.

Enjoyed the first part of the Video Trends series here? We are back with the second part. In this digital world saturated with countless content, video marketing has stepped up and taken on a greater role in our content strategy. There are endless possibilities with video marketing. We have rounded up