Meet Isaac was handed the ropes and responsibilities to manage New Balance's Social Media and Media Strategy after a successful and fruitful two-year working partnership for the New Balance Run On event.
Transitioning from a local to a regional Facebook page in 2017 as New Balance Southeast Asia, Meet Isaac is responsible for building the athletic and lifestyle brand's awareness via Social Media and growing its community of fans. Meet Isaac also handles the lifestyle brand’s media strategy.
An interactive Canvas Ad built to connect with fans of
New Balance Southeast Asia’s for its latest debut of 247 sneakers.
Conceptualised and Developed the idea of depicting New Balance modern style seekers by
incorporating Flat lays and styled product shots.
The aim was to capture the essence of New Balance lifestyle to cater to the local audience.
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