MyACUVUE™ Going Digital: Loyalty Mobile Application for Eye Care Partners and Consumers

MyACUVUE™ is the New Customer Experience Mobile App that is designed to create new business opportunities and increase customer engagement for Eye Care Professionals in Singapore. With high ownership and adoption rate of mobile technologies amongst Singapore consumers, creating a mobile presence is critical to the brand’s success.

Leveraging Ascentis’ expertise in the CRM domain as well as Meet Isaac’s creative capabilities, Ascentis and Meet Isaac were appointed to manage the brand’s full suite of marketing POS collaterals and training materials for their optical partners and consumers.

Apart from marketing, Meet Isaac also facilitates and aids the brand with its operational needs such as training end users (both businesses and consumers) on how to use the MyACUVUE™ app, provide subcontracted customer service support and advisory for this project.

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