As the digital agency for Income Eco Run 2017, Meet Isaac developed social content for their Facebook and Website pages to build up the brand as a premium race with a focus on environmental conservation leading up to race day.
Apart from topics such as running and eco-friendly tips, content such as involving online running challenges (via STRAVA), Training Runs (with The Running Department) and Race Training E-Guides were prepared alongside recognized Athletes in Singapore to engage audiences further.
Managing media buy on Google, Facebook and Instagram platforms was another way to target relevant audiences for different marketing objectives like increasing fan base, branding of the race event and garnering sign-ups.
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