28 February 2022
Future-proof Your Brand with NFT
Move aside, IDK and LOL, there’s a new acronym that’s taking the world by storm.
Everyone’s talking about it but what exactly is it about?
If you haven’t heard about the new IT thing that’s all the rage in the digital space, it’s time to step out and discover a whole new world of non-fungible tokens.
Powered by Ethereum blockchain, these NFTs are giving power to creators more than ever before. From art to collectibles and real estate, users are able to own these items, and guess what? Brands are quickly adopting NFTs into their marketing campaigns too and here’s why.
1. Retention Marketing
While NFTs have been around for awhile, more and more brands have been jumping on the bandwagon recently. From Gucci to Burberry, these luxury brands have collaborated with agencies and artists to create exclusive digital swag that reflect their brand’s stories and values to reach out to the young HNWIs (High Net Worth Individuals) and HENRYs (High Earners Not Rich Yet).
It is a way to show that the brand understands them and is willing to adapt their product in a way that best fits their lifestyle—building a new wave of loyal fans along the way.
2. Brand Awareness
Yes, NFTs are dime a dozen these days, but a personalised NFT is what makes owning one a rarity. Now, a whole new level of personalisation becomes possible when personalised messages are paired with a personalised digital asset, serving as a powerful consumer engagement tool.
So much so that brands such as Casetify, are constantly finding ways to innovate and dominate the market. Meet Casetify’s latest innovation, the world’s first NFT verified cases, where users can flex their collectibles on real-world tangible items.
3. Supporting a Good Cause
As NFTs become more mainstream, we are also seeing how they can make an impact to social causes. Talkshow host Ellen Degenres has sold several NFTs and donated the amount to World Central Kitchen, a food relief organisation.
However, before every charity starts jumping onto the bandwagon, one should be mindful of increasing public disapproval of blockchain projects.
Whether you are a believer or not, one thing is for sure—NFTs are here to stay.
And we want to help you leverage these up and coming trends into your businesses too.
Let’s chat because we are definitely open to WTWY (Work Together With You).