Starbucks Singapore needed an activation campaign to acquire new members as well as engage existing ones. This campaign must be innovative and it must also complement the brand. Starbucks has always been synonymous with "going-green" and being environmentally responsible and this is what the campaign must reinforce. Lastly, the campaign must also appeal to the youths. With this brief in mind, we married Starbucks iconic symbols - the tumbler and the Starbucks card and saw through the campaign to its successful execution.
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