My Starbucks Rewards was turning one and Starbucks wanted to reward its Gold tier members with a Christmas preview. With the brief in mind, Meet Isaac conceptualised a digital queue and a cheer party where the top 75 members will win invited by completing tasks. A surprise fast forward task also allowed for members to jump ahead of the queue, as well as an activity tracker to track your points. The cheer party was a success with members enjoying activities such as caricature drawings, leather embossing and various Christmas food tastings.



Omni-channel Experience

A-One Claypot

Website Design